Good afternoon all, I don’t know about you but it has been a couple of weeks since I have played and I am ready to go again. I can deal with about a month’s worth of winter weather before I start to get cranky about not playing golf and being outside. So since I have no other choice but to sit here and deal with the weather I satisfy my golf cravings by learning about new golf equipment. This week Brendan and I met with Callaway Golf and learned about some of their new products that are coming onto the market. This coming year you will see more of a Callaway presence in our shop. Brendan will be on staff with Callaway, we will also have a couple of demo days to support with fitting. They have a couple of products coming onto the market that could be real movers. Firstly, the Callaway Chrome Soft franchise adds to its line up with the Callaway Chrome Soft X, this ball will play a bit firmer than the current Chrome Soft with a bit less spin. Most tour players are playing this ball and now it will be available to the masses. This is a great alternative option to other higher priced Tour balls at $39.99 per dozen. Secondly, the Callaway Epic and Epic Subzero is what Callaway is touting as “gamechanging technology” specifically in the driver the Epic and Epic Subzero are built around “jailbreak” technology that help keep the crown and the sole of the club connected during impact, this will lead to more ball speed. SubZero is the low spin, pear profile version, and the Epic has the adjustability in the sole with weights to help with ball flight. the Epic and Epic SZ will retail at $499.99. If you would like to learn more about these products please give me a call or stop by. Next week I will cover TaylorMade’s 2017 product line.